Monday, April 13, 2015

IMATS NYC 2015

I unexpectedly was given the opportunity to attend IMATS. Excited... doesn't cover it! The Internation Make up Artists Trade Show... Every make up lover, make junkie, make up addicts dream. More make up in one place than I have ever seen... not to mention the place is jam packed with incredibly talented make up artist showing off their skills.

I am always one to say I feel like I don't fit it anywhere... and I am okay with that... however walking into IMATS was liking coming home! Hundreds (or more) creative souls. Expressing themselves in ways only a true artist can. And not that anyone can't appreciate it but this stuff is what other artists thrive on... the creativity and pure inspiration that comes from others that are so outwardly passionate about what they do.

I thoroughly enjoyed just walking around and taking in the whole scene. So many beautifully painted faces and bodies. Exquisite make up. Catching glimpses of those I admire and follow on IG.

And then of course there is the make up. So much make up. Everywhere you turn. Every 5 steps you take more and more make up. It was like I took the ferry from New Jersey and docked in make up heaven.

But alas the reality of a high profile event in NYC... the lines for most of the booths that I wanted to visit were unreal! Morphe which I desperately wanted to get to had a 2 and a half hour wait. Yes... 2 and a half hours! Even Lime Crime despite the current boycott had a 30 minute wait. While an almost 3 hour wait for Morphe just didn't feel doable (today I found out they had the Jaclyn Hill favorites... that's a game changer totally would have stood on line for that) I did decide to hop on line for the Anastasia Beverly Hills booth. In total I wasted about 40 minutes. Which would have been fine... if they were not sold out of pretty much everything that I wanted! Aside from the wait to get to the booth I spent a good 20 minutes if not more deciding on 8 colors for a custom eye pallet only to find out they were out of 5 of them. And the girls working the booth were... lets just say not the friendliest... it was a huge disappointment. Not to mention the cream contour kit costs $4.00 more at the trade show than it does on their website.

Other than that I got some great stuff at amazing prices including lots and lots of glitter. NYX Cosmetics which I am a huge fan of had some real steals.

Overall I thoroughly enjoyed the day... the talent... the art... the make up... all of it!

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